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This term refers to cells capable of infinite cell division; moreover, they are "immortal" and self-regenerating. This means they can replace damaged or changed body tissues, giving best skin regeneration results. In this way, we are approaching a "revolution" in cosmetology, since unique properties of these cells give the possibility of restoration of regenerating functions of skin, which were weakened in the course of the ageing process, bad hygienic habits, stress or other factors. By providing skin with steam cells, we ensure a constant amount of active cells (such as collagen, hyaluronic acid, and DHE), responsible for its correct hydration, moisturising, firmness and beautiful appearance. Cosmetics created on the basis of steam cells are a sort of "youth elixir", and application thereof allows forget about less pleasant alternatives such as laser or plastic surgery. Our cosmetics are created on the basis of steam cells of red rice which, for many ages, has been renowned for its regenerating qualities and known as the Food of the Gods.